AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps in Latin America Q2 2025
Explore the performance trends of the top personal finance apps in Latin America during Q2 2025, including Mobills, Splitwise, and more, based on Sensor Tower data.
In the second quarter of 2025, the personal finance app landscape in Latin America saw notable trends across the top five applications on a unified platform. According to Sensor Tower data, these apps exhibited varying patterns in downloads, revenue, and active users.
Mobills - Budget Planner from Toro Investimentos Ltda. experienced fluctuations in weekly revenue, peaking at around $36K in early May. Downloads varied, reaching a high of about 23K by the end of June. Active users remained strong, consistently above 500K, with a peak of approximately 551K in early June.
Splitwise showed a steady increase in downloads mid-quarter, peaking at 30K in late April. Revenue had a modest rise, ending the quarter at about $16K. Active users remained stable, closing the quarter at approximately 504K.
Organizze Budget Planner saw its revenue peak at around $12K in June. Downloads were relatively stable, reaching about 7K at the end of the quarter. Active users showed a dip mid-quarter but rebounded to over 208K by June's end.
Minhas Finanças | Pessoais observed a steady rise in downloads, culminating in about 9K in the final week of June. Revenue followed a similar trend, peaking at approximately $7.4K. Active users climbed steadily, ending at over 272K.
Wallet - Daily Budget & Profit from BudgetBakers s.r.o. maintained a steady download rate, with a significant spike to 24K in early May. Revenue hovered around $5K, with active users declining slightly from 76K to 69K throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
